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  • We are the events & live Marketing specialists for projects of all sizes

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  • WE MIX DIGITAL AND LIVE  FOR RESULT ORIENTATED LIVE CAMPAIGNS

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  • WE CREATE BETTER RESULTS FOR GLOBAL EVENTS OF ANY SIZE

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  • We innovate for impact delivering award innovations

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  • We are passionate car lovers executing press events with impact

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  • We make clients stand out with high impact brand campaigns

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  • We are enemies of the ordinary creating extraordinary promotions

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  • We create sensitive communication for understated charity events

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Brand

Brand

Our brand

We have been on the forefront of events and live marketing since our founder; Mr Vok Dams himself established the company in 1975 in Wuppertal.

Brand

Kommunikation Direkt

We believe in the communicative power of direct experience. Communication that connects brands and people - we call it “Kommunikation Direkt”.

Competencies

We are one of the leading agencies for events and live marketing globally and have a service portfolio covering all aspects of today’s ever increasing live marketing requirements.

Driven for success, we have the highest standards for creation, performance and innovation. With a mix of international and local experience, there isn’t much that we can’t achieve.

We offer an extensive portfolio of services, each aimed at creating better results.

Work

Geneva Motor Show: press conference by event agency VOK DAMS

SEAT at Auto Salon Geneva 2014

The general objective was also the main challenge: to make the SEAT press conference stand out and lure journalists to it – in a setting, which is buzzing with another 65 press conferences and where 150 new models were being presented. The other objective was to immerse the journalists in SEAT‘s brand world, to bring about all relevant elements and information about the two cars, which were to be revealed, while also stirring up emotions. Our approach was to create and tell outstanding, memorable stories – which could then be retold in the press. Starting with the Mii, we stressed the fashion element, staging it. In one image that captured it all: the famous picture in which Marilyn’s white halter dress is blown up. This picture epitomizes timeless style. And this is exactly what we wanted to convey when unveiling the newly styled Mii. Alluding to Marilyn Monroe’s iconic image we also created a long-range effect with our model being suspended from the 12 meters high ceiling, establishing a lasting image. In short, told a story to be retold. Immediately, visitors drew the connection between the fashionable Mii, its female target group and the female fashion icon that revealed the car, anchoring it firmly in their minds. It became talk-of-the fair, simply because it was so outstanding and visible from afar. And it worked: as the gathered crowd of several hundreds proves. Expectations were exceeded as far more journalists came to join in the conference than anticipated! The story around the Leon Cupra was all about the car’s sporty dynamics, about speed... which is inherently difficult to be experienced at a largely static booth. So we decided to change that by playing with time and speed: We had the dancers slow down into slow-motion movements, changed the sound, played with wind and light to create a 360° feeling of time being slowed down – so that the only thing moving perceptibly “fast” was the Leon Cupra on stage. We further played on this story of speed by staging the news of the Leon Cupra’s newly set record, by having the guests participate as much as possible in the race (on film and with a timer), with different video clips from inside and outside the car – a story that was underpinned and presented by in-house record driver Jordi Gené, who added both credibility and authenticity to the setting.

Lamborghini Roadster launch Miami

How to unveil the quintessential jet set super sports car to the world? How to attract and capture the attention of the press, potential customers and the general public? With a bang…

NEWS

Careers

Work at Vok Dams

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VOK DAMS

Hand-picked for their specialized skills and marketing savvy, our employees have the tools and ideas to make brands shine and people smile.

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