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China Insights

10 years Events and Live-Marketing in China

Ten years is a lifetime in a society changing as fast as China and lots has changed in the live marketing field as well. In this report we will list the eight most important economic and marketing developments and changes we have seen and experienced over the course of the last ten years.

Eight changes, not only as it’s China’s lucky number but also as an homage to our 2004 report “The China Phenomenon – Solutions for Live-marketing” in which we listed eight reasons why opening up shop in China was a good idea...