Overview

News only, 2014

Axel Zimmermann


A fresh hello from the far North
Axel Zimmermann heads VOK DAMS Hamburg

A fresh breeze for VOK DAMS Hamburg. From May on, the successful office of the event specialists VOK DAMS is under a new management. Aside from a degree in communications science, Axel Zimmermann brings not just 12 years of experience as a marketing expert to the Hamburg team but also a great passion for brands and their inter-disciplinary positioning within different channels.

With his experience in 360° communication and in BSC 360° live-marketing Axel Zimmermann offers ideal prerequisites for the creative planning and success-oriented implementation of Live Campaigns.

Live Campaigns are defined by VOK DAMS as brand campaigns, which not merely use events as one communication channel amongst many, but which instead are utilized to generate content for the overall campaigns, and thus form its nucleus.

Before joining VOK DAMS, Axel Zimmermann was a member of the management board of the Berlin-based creative agency Die Botschaft. Here, he was in charge of clients such as Pepsi, TUI, Mercedes-Benz, Smart or PayPal.