Overview

Brand

Publications

No creativity without strategy. No strategy without research. Here you find a list of all our strategic and creative studies.

Books

Code Rouge

CODE ROUGE was written by VOK DAMS founder Vok Dams and the current CEO, Colja M. Dams. It highlights the principles of success for events and live-marketing from a strategic perspective, supported by real life case studies.

CODE ROUGE demonstrates the significance of live-marketing and offers different approaches to its strategic and goal-oriented application.

CODE ROUGE traces the successes in live communication back to their roots, analyses and systematizes experience so that successes can be repeated and results can be planned and calculated.

CODE ROUGE is a “How to think”-book. It is a sophisticated basis for your own ideas and concepts. It furthermore provides suggestions for your own projects.

CODE ROUGE – a book that inspires the reader to think creatively and take the first step towards a direct and efficient communication.

Available at Amazon and iTunes

 

50 Jahre Kommunikation Direkt

50 Jahre Kommunikation Direkt tells the story of the search for more intensive and result driven communication. From photography and classical advertising, to audio visual communication and event marketing, all accumulating in today’s communication programs including social media applications.

Next to the author, Vok Dams, who founded the VOK DAMS agency and played a major role in the event industry, 24 influential figures of the German event industry and peripheral sectors, also look back on 50 years of direct communication.

Available at Amazon (German language only)

 

Die besten Fußball-Logen Deutschlands

Rooms and interiors can evoke moods, tell stories, display creativity and similarly, rooms host exceptional events and happenings. A basis for innovation and emotions. 

Published by Creative Agency CE+Co, a company of the VOK DAMS Group, this book „Die besten Fußball-Logen Deutschlands“ opens up new perspectives in the areas of interiors, design and communication by taking the example of the best soccer stadium skyboxes in Germany. 

Available at Amazon (German language only)

 

Hybride Events

In Hybride Events, the authors Professor Stefan Luppold (DHBW) and Colja M. Dams illustrate based on project cases the effectiveness of Hybrid Events. Combining live experiences and digital channel communications, this book reveals how Hybrid Events can unleash their potential to successfully enhance the intensity and to reach the target audience.

Available at Amazon (German language only)

 

Studies

Hybrid Events: Future Report

This report questions and aims to explain how current developments and trends influence and form the requirements of marketing events and how they will affect event design in the future

Hybrid Boosting: Practice review

A comprehensive overview of the interlinkings of live marketing with modern online platforms and technologies

User generated incentive

Incentive Programmes in Times of Social Media

Viral Marketing

Planning, Seeding and Controlling Viral Marketing in the Social Web

Hybrid Events

Innovation trend in live-marketing

Anniversary Study 2.0

From Strategic Plannic to Hybrid Event

Events and Web X.0

Networked Worlds – User Generated Events

Getting on the Evening News with Events

Options and Ways to achieve optimal Media Coverage

Live Communication and Change

Requirements for Change Processes initiated by Communication Instruments, plus their potential Effectiveness

Natural Attention Grabbers

Employing Celebrities in Live Marketing

CO2 And Live Marketing

Sustainable Communication and CO²

On the Strategic Relevance of Live Marketing

Analysis of Chances and Benefits of this Particular Marketing Instrument

United Arab Emirates - Superlative at the Persian Gulf

Study on Marketing and Usage of Marketing Tools in the UAE

German Automotive Journalists - a very special target group

Study on the Relevance of Live Marketing for Automotive Journalists

Megatrends in Live Marketing

Comprehensive Study that pioneers in the Field of analyzing Trends and Tendencies of Live Marketing

Excellence in Events

Live Marketing in the Field of Tension between Efficiency and Centralization