Study Events + Web X.0
A World of Networks – User-generated Events

VOK DAMS.Consulting surveys marketing experts and demonstrates opportunities of linking events with the Internet

“We use Web X.0 to cooperate with our clients in the design of events and reach a high level of involvement,” replied one of the surveyed heads of marketing to the question what they expect of the Internet as part of their company’s communication measures – especially in terms of events.

The evaluation of the more than 1,000 filled-in questionnaires of the online survey yields a clear picture: Companies operating in the B2B and B2C sector are aware that the importance of Web X.0 to the communication mix will increase in future. Events play a special role, because Web X.0 is crucial in all phases of multiplication, activation, involvement, and documentation.

Despite the wide spread of Web X.0 elements, however, uncertainty still exists with regard to the opportunities of incorporating those elements into the communication mix and to the way different communication measures can be linked with each other. The VOK DAMS study concluded that it will soon be impossible to not use Web X.0 elements in the design of an event. The opportunities to prepare events, activate participants, accompany events, distribute information about the event, and conduct post-event measures are just too appealing.