State-of-the-art der Marketing-Kommunikation
Strategy relevance in live marketing
About corporate communications associated with an initial public offering.
10 years Events and Live-Marketing in China
Which communication instrument offers the best opportunity to enter dialog? The answer is obvious: live-encounters and Internet.
In the VOK DAMS Anniversary Study of 2006 we concluded that there will be a significant increase in anniversary activities in the coming...
This Future Report of Hybrid Events wants to question and to explain in what way current developments and trends influence and form the...
Machines and technologies that may have seemed visionary a mere ten years ago, have now not only become reality but have become an integral...
Every success-oriented team seeks ways to reward its high performers. Intensification programmes aim to increase the performance of the sales...
Within the last decade the obstacles for marketing professionals are increasing. The rapid changes in the needs and preferences of the...
Innovation trend in live-marketing
Planning, Seeding and Controlling viral marketing in the Social Web
User Generated Events in an Interconnected World
Hardly any other topic is discussed as heatedly as efficient solutions for environmental, energy and transport policies. Active...
The VOK DAMS : ILM, Institute for Live-Marketing, specialist for analysis, strategy development and event controlling, conducted a study to...
Requirements for boosting change processes and unleashing the potential of communication tools
Testimonials in Live Marketing
An analysis of chances and opportunities
A study on marketing tools used in UAE
Live Marketing between the poles of efficiency and centralization
One of the first comprehensive studies about trends and tendencies in Live Marketing
About sizing the potential for media coverage for events