Overview

VOK DAMS at the
Abenteuer & Allrad

 

The Off-Road Paradise in Bad Kissingen –
 Action with VOK DAMS at the “Abenteuer & Allrad” Trade Fair

Among off-road fans, it has achieved cult status – the “Abenteuer & Allrad”, Europe’s biggest and most important off-road trade fair. This year more than 50,000 visitors – an almost 10% growth compared to the previous year – in Bad Kissingen were able to see for themselves that this fascination can be increased even further.

Right in the middle of it all, another cult brand – Jeep® made by Fiat Chrysler Automobiles. Jeep® stands for freedom, adventure, passion and authenticity. The visitors were able to experience first-hand these values at the exhibition stall “Marktplatz”. As well as the automobile exhibition in the 800m2 pavilion, visitors were most interested in the attractions on the off-road course.

Here it is important to address the audience in an appreciative and authentic manner, as well as showcasing a high degree of logistic competence in automobile handling.

This is the right task for the event specialists of VOK DAMS, who were able to convince Jeep® of their competence during the pitch. A trust that proved absolutely right, because visitors and clients alike were very happy and the defined targets were not only achieved but exceeded.

“I [was able to] enjoy a great event in Bad Kissingen. The organisation was fantastic, just like the atmosphere onsite. Rarely have I experienced an event with such camaraderie, with such high-quality conversations and such great interest from customers,” said Jeeps' Brand Marketing Communication Manager.