Overview

The Power
of Emotion


At the Algarve with Porsche 

In four subsequent groups, 1.120 international Porsche dealers were invited to learn about the new Panamera and to experience in person the many technological highlights. An event in a class of its own – full of emotions, personal experiences, international exchange and an intensive contact with the new Porsche Panamera – in short: The Power of Emotion.

Yet again, the Dr. Ing. h.c. F. Porsche AG trusted the proven and tested cooperation with partner agencies VOK DAMS (overall management of all logistic processes), MINDACT (reveal, DS show), Agentur für Markenträume (construction work) and S&T Wirth (driving programs).

The new Porsche Panamera stands for the link between apparent contrasts: sports car and luxury segment, performance and efficiency, excellent design and suitability for daily use.

The Portuguese coast was the perfect location to experience these contrasts. At the winding coastal roads participants could feel the increased comfort of the new Panamera and the experience the Power of Emotion. While at the racetracks of “Autódromo Internacional do Algarve” the Panamera’s increased sportiness could be fully experienced. Furthermore, product and communication workshops rounded off the event, as dealers here learnt all about the new Panamera and its launch strategy.

Another meaning of “E-Motion“ alluded to the first plug-in E-Hybrid in the luxury segment, the new Panamera S E-Hybrid.

And subsequently, the Panamera S E-Hybrid and the new Panamera Turbo Executive were the stars of the reveal at the laguna Quinto do Lago on the first evening of the event. The captivating multi-media production presented on a water stage had hearts beating faster – pure emotion.

On the second day, a varied program followed: road tours with a stop for coffee at the Ristorante Taberna do Gabriel; workshops with contests and, of course, the drive on the “Autódromo Internacional do Algarve”. The emotional finale was set by the driver’s selection show with percussion artists, acrobatics, glow ball artists and a somersault act.

“The Power of Emotion”: an effective event with effective Porsche technology.