Overview

Goodyear Cinema
Roadshow


VOK DAMS with Goodyear on the road to success

The Wuppertal-based event team of the agency for events and live-marketing VOK DAMS implemented an event for their client Goodyear, which was literally all about success.

Following the Motto “Curtain up for your success” about 800 Goodyear partners and dealers of Goodyear Germany experienced an intensive and exciting program.

As regards content of the Goodyear UG 9 Launch Roadshow 2014 the new winter tire UltraGrip 9 naturally dominated the event– as the very tire innovation for the upcoming winter season. To demonstrate this, Goodyear travelled to their partners in a five-week long tour that took them all over Germany. Kick-off was in Cologne, Hamburg, Frankfurt, Berlin and Stuttgart followed suit, after which the roadshow ended in Munich. The event locations were truly out of the ordinary: traditional, individual and elegant cinema halls, off the beaten track of the grand cinematic chains.

But success needs more than just a good product, as the participants experienced up close in the training sessions with Europe’s leading success trainer Jörg Löhr. He equipped the team with the necessary mental munitions to start the successful launch of UG 9.

Before the joint evening program started, however, emotions ran high, as the curtain opened up for a fascinating film, which told the story of two Formula One legends.

When the curtain finally fell, all guests agreed: the success story of the UG 9 can begin right now.