New Location

VOK DAMS Munich: Live Campaigns as new communication format

The Munich-based team of VOK DAMS, agency for events and live-marketing, moved into a new and bigger office. The enlarged and prestigious office is placed right at the heart of Munich at the Sendlinger Torplatz, and offers ideal prerequisites to presenting new live-marketing trends to clients and interested parties.

And thus the first trendlab at the new address focused on “live campaigns”. Live Campaigns are an innovative marketing approach. Their core proposition: events are specifically able to generate content for other media channels because of their contact intensity. And because of this, events move into the core of the overall marketing campaign. Events thus become the epicenter of a new communication format for brands and products. After hybrid events this is another topic with which VOK DAMS sets priorities in the advancement of live-marketing.