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EVENT TREND (1 of 3)LIVE CAMPAIGNSPutting the experience first. Engaging consumers in an impactful manner while simultaneously generating content for classical advertising channels. |
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EVENT TREND (1 of 3)LIVE CAMPAIGNSPutting the experience first. Engaging consumers in an impactful manner while simultaneously generating content for classical advertising channels. |
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EVENT TREND (2 of 3)HYBRID EVENTSCombining the long reach of social media with the intensity of live experiences.
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EVENT TREND (3 of 3)Co-creationBringing people and thoughts together, to share and create. Like Vanilla Ice said: |
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FUN EVENT FACTS (1 of 5)Chinese expenditure calculation: 20 million man-hours of training“15,000 people performed during the 2008 Beijing Olympics opening ceremony. Mostly students and soldiers who trained 16 hours a day, for 3 months straight.” |
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FUN EVENT FACTS (2 of 5)Gaffer tape: The secret weapon of event organization“At the opening ceremony of the highest tower in the world in Dubai, the name of the tower was changed from ‘Burj Dubai’ to ‘Burj Khalifa’ at such a short notice that all the crew uniforms couldn’t be changed anymore and the words “Burj Dubai’ had to be covered with black gaffer tape.” |
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FUN EVENT FACTS (3 of 5)Mustang’s Empire State of Mind“In 1954 the Ford Motor Company launched the new Mustang by placing one on the Empire State Building in New York City. For this they had to take all the parts up into the elevator and assemble the car on top. In 2014 they repeated this trick to celebrate 50 years of Mustang.” |
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FUN EVENT FACTS (4 of 5)A bang for your buck“In 2004 Lamborghini launched the Murciealago to the International press in Sicily with Mount Etna as a dramatic backdrop. They got a bit more drama than they asked for when the volcano actually erupted! And believe it or not: the event went ahead as planned.” |
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FUN EVENT FACTS (5 of 5)The glamour of event management“At Wal-Mart’s supplier conference in Beijing in 2010, all used materials were made of recyclable materials. As recycling in China wasn’t too common, the event staff had to accompany all waste from the conference to the garbage treatment plant to ensure everything was properly disposed of.” |
Move the bunny rabbit by using the arrow keys on your keyboard or the arrow symbols on the screen of your phone. While hopping about, you’ll be encountering different kind of eggs. Amongst them: 3 lucky eggs. Hit those eggs – and make three little events happen!
