NEXT LEVEL MARKETING
The digitization of live marketing opens up a whole new world of experiences. At VOK DAMS we embrace this as “Next Level Marketing”.
NEWS
STUDIES
DIVING INTO TRENDS & EVENTS WITH… SVENJA LISABELLE JENTZEN
Find out how Svenja Lisabelle Jentzen started as an event management trainee at VOK DAMS and what surprising experiences she had.
AI AND CIRCULAR ECONOMY IN THE FOCUS OF EVENTS
How can the combination of the circular economy and AI make the event industry more sustainable and unique?
TOP AI TOOLS FOR INNOVATIVE EVENT MANAGEMENT
We've assembled a careful selection of innovative AI tools specifically tailored to streamline the process of event planning and execution.
VOK DAMS MUNICH STAGES EUROPEAN INVENTOR AWARD
Once again, VOK DAMS Munich took the lead in orchestrating the prestigious "European Inventor Award".
AI DRIVES LIVE: HOW AI IS REVOLUTIONIZING THE LIVE EVENT EXPERIENCE
Let's explore how AI technologies are influencing events and why we believe they will lead to the phenomenon of more live events.
HOW LIVE EVENTS WILL REPLACE SOCIAL MEDIA
It is time to find the balance between online and offline interactions to fulfil the human need for social connectedness.
BEST OF BOTH WORLDS: HYBRID EVENTS
Hybrid Events combine the best of both worlds: the aspects of physical events and the advantages of digital communication.
LIVE CAMPAIGNS: EVENTS AS CONTENT CREATORS
Events provide the material for captivating content, which finds its continuation in a variety of communication instruments.
AGILE EVENT MANAGEMENT – MORE THAN FLEXIBILITY
In times when the world seems to be changing increasingly quickly, agile approaches are needed to achieve results faster and more effectively.
SHINE: SUCCESS FORMULA FOR EVENTS
We are always on the lookout for the hottest trends and developments and summarized them in a formula for success: Events have to SHINE!
PORSCHE PHOTOFAIRS - DREAM IN COLOUR
Porsche Photofairs 2023 captivated art enthusiasts and car aficionados alike with its vibrant display of "Dream in Colour".
Twenty-time winner at Eventex Awards 2023
We are delighted with our extraordinary success at this year's Eventex Awards, where we received a total of 20 awards.
AGENCY FOUNDER VOLKWART DAMS HAS DIED
Volkwart Dams founded the VOK DAMS agency in 1971 and laid the foundation for the company's unique history. He passed away on May 19.
THE EXCLUSIVE WAY OF BRAND EXPERIENCE
Hybrid roadshows offer brands the opportunity to create a unique and personalized experience for their target audience.
VOK DAMS wins Heavent Award 2023
VOK DAMS wins the Grand Prix International of the Jury at the Heavent Awards 2023 for the Fendt 700 Vario Launch Event!
Diving into Trends & Events with ... Christopher Werth
We interviewed our Creative Director & Chief Metaverse Officer to gain insight into one of our most creative minds at VOK DAMS.
Porsche - The Art of Dreams
VOK DAMS China supports Porsche and artist Chris Labrooy to bring the extraordinary art installation "Dream Big." to the streets of Shanghai.
KI AS A GAMECHANGER FOR SUSTAINABLE EVENT MANAGEMENT?
Are sustainability and artificial intelligence compatible? And how can events benefit from this combination?
DE&I as key to successful agency management
The digital transformation and social developments are driving companies to change: "Managing Diversity" is increasingly in demand.
HOW WILL AI CHANGE THE EVENT INDUSTRY?
What does the future of the event industry look like in the age of AI? To find out, we asked an AI chatbot.
Binding 100 Tons of CO2 in the Westerwald
Together against climate change: VOK DAMS binds 100 tons of CO2 in the Westerwald with clients and partners.
Happy Chinese New Year 2023
On 22 January, our Chinese team members celebrate the Chinese New Year. We take a look at the VOK DAMS China Highlights 2022.
"Das Haus der Träume" Premiere for RTL+
VOK DAMS produced the premiere party of the historical RTL+ series "Das Haus der Träume".
UNLEASH THE METAVERSE AT YOUR EVENT
The Metaverse is finding its way into event formats at breakneck speed. The demand for integrating it into events increases significantly.
VOK DAMS drives NIO European launch event
VOK DAMS created and produced the European market introduction of the electric car manufacturer NIO in Berlin.
As real as it gets: Events in the Metaverse
The Metaverse has gone from an abstract sci-fi vision to a real-life version of the future of events.
VIRTUAL SAFARI: THE UNLIMITED POSSIBILITIES OF THE METAVERSE
Would you like to go on an exciting Metaverse Safari with VOK DAMS?
Open event platforms - An important part of your event strategy
As a backup solution in winter or as a long-term hybrid event strategy - open event platforms are an important part of event strategy.
NFTs - A more sustainable option to conventional giveaways
Digital technologies can contribute to sustainable developments by bringing alternative forms of collective consume. This also applies to NFTs.
METAVERSE AS A SUSTAINABLE INNOVATION DRIVER?
How will the Metaverse impact the environment and its ecosystem?
VOK DAMS CREATES AND PRODUCES THE FENDT 700 VARIO LAUNCH EVENT
Fendt, the leading high-tech brand in the AGCO Group, appointed VOK DAMS for the launch event for their new tractor series - the #NextGen700.
Diversity, Equity & Inclusion (DE&I) in Events
A DE&I culture is taking a more prominent role in the organization of events.
VOK DAMS creates BRABUS Signature Night
VOK DAMS produced and managed this year's BRABUS Signature Night.
German Event Industry Achievement Award for VOK DAMS
The MICE Achievement Award for outstanding achievements, life work or social commitment goes to VOK DAMS.
Events in the Metaverse - VOK DAMS latest research white paper
„Marketing Goes Metaverse" - VOK DAMS publishes new white paper.
Quality Management at VOK DAMS
VOK DAMS Quality Management System leading the charge for over 20 years.
VOK DAMS Munich stages European Inventor Award
VOK DAMS has again produced the European Inventor Award of the European Patent Office.
CARIAD RELIES ON VOK DAMS CHINA FOR LAUNCH EVENT
CARIAD's Chinese subsidiary relies on the event and digital expertise of VOK DAMS for launch event.
VOK DAMS STREAMLINES GUEST MANAGEMENT FOR THE ABOUT YOU AWARDS 2022
For the ABOUT YOU Awards 2022 in Milan, ABOUT YOU relied on VOK DAMS' many years of guest management expertise.
FENDT AND VOK DAMS PRESENT THE DIGITAL SPOTLIGHT WEEKS
Fendt relied on VOK DAMS for the Spotlight Weeks, the company's own digital agricultural fair.
VOK DAMS SIGNS DIVERSITY CHARTER
By signing the Diversity Charter, we at VOK DAMS are sending a clear signal for tolerance and diversity.
SUSTAINABILITY EXPERT CLAUDIA KRAUSE ON LIVE MARKETING OF THE FUTURE
We spoke to Claudia Krause, Head of CSR, about sustainability, diversity, and the future of live marketing.
VOK DAMS develops NFTs for global tire manufacturer Michelin
VOK DAMS developes a NFT series for the participants of a European Michelin management conference.
NEWCOMER MEETING AT VOK DAMS
An exciting start for new VOK DAMS employees at the VOK DAMS headquarters in Wuppertal, Germany.
VOK DAMS Munich creates Watches & Wonders Experience for A. Lange & Söhne
VOK DAMS Munich once again produced Brand & Product Experience for A. Lange & Söhne
VOK DAMS X ROOVER Metaverse Consulting
With ROOVER Metaverse Consulting, VOK DAMS are bringing in further Metaverse consulting expertise.
L'Oréal and VOK DAMS together again for L'Oréal Day 2022
With VOK DAMS, L'Oréal succeeded in creating an internal event that focused on emotions and personal exchange in the digital space.
VOK DAMS wins additional Miele projects
VOK DAMS was able to secure further live marketing productions for Miele after successful cooperation on digital trade fair.
DIVING INTO TRENDS & EVENTS WITH ... SEBASTIAN ADAM
We spoke to Sebastian Adam, Global Head of Sales & Consulting at VOK DAMS, about his passion for events and his vision for the future of live...
Hyundai Stunt for the film premiere of Spider-Man: No way home
VOK DAMS created a spectacular stunt for Hyundai complementing the release of the Hollywood blockbuster Spider-Man: No Way Home.
Taking Action Against Climate Change
We are pleased that our clients and partners care about sustainability as much as we do. Together we donated 11,580 mangroves so far.
VOK DAMS creates new position Global Head of Sales & Consulting
VOK DAMS brings 360-degree marketing expert Sebastian Adam on board and enhances agency profile.
Let’s meet in the Metaverse!
Are you ready for events in the Metaverse? For unforgettable encounters in worlds that were designed entirely for your purpose and brand?
Evonik builds on digital event expertise of VOK DAMS
VOK DAMS adapts networking, interaction and knowledge transfer into the digital space on the agency's proprietary event platform for Evonik.
PCR Testings at Events with VOK DAMS and Leeloo Medical
In addition to overall hygiene concepts, testing remains an important element. PCR tests are the gold standard here.
Polestar Launch-Experience
For the launch of the new Polestar 2 in China, we developed a unique roadshow experience that captivated thousands on-site and digitally.
5 questions to... Simone Thomsen
We talked to Simone Thomsen, Director VOK DAMS Munich, about her passion for live events, sustainability and what she is looking forward to...
Whitepaper - Boost your live-marketing with NFTs
At VOK DAMS, we see great potential for live-marketing integration of NFTs, to offer another strong, digital path for brand experience.
Concours of Elegance: Live Campaign for A. Lange & Söhne
VOK DAMS turned A. Lange & Söhne’s brand presence at the Concours of Elegance and the Concorso d'Eleganza into exciting live campaigns.
China Leadership Seminar for Amway
VOK DAMS produced the Amway China Leadership Seminar including eleven motivating large-scale incentive events for the sales representatives.
Red Dot Award for GROHE X
VOK DAMS is delighted about the Red Dot Award: Brands & Communication Design 2021 for the digital platform GROHE X.
Good News: Updated Event Regulations
"Now is the time to plan live events in Germany. Latest regulations give us the safety and confidence we need!" - Ulrike Ellmann, VOK DAMS
Whitepaper - The future of Roadshows is hybrid
A study on why and how hybrid roadshows can successfully increase brand awareness and the identification with a brand.
Back to Live in China
Our General Manager VOK DAMS Shanghai, Dominik Soemantri on his experiences during the pandemic and the future of events in China.
VOK DAMS PRODUCES DIGITAL EUROPEAN INVENTOR AWARD
VOK DAMS Munich transferres the innovative spirit of the European Inventor Award 2021 into the digital space.
BACK TO LIVE IN THE U.S.
We spoke to our Managing Director VOK DAMS North America, Richard Stewart about the future of events in the US.
Digital Experience Platform "GROHE X"
With GROHE X, VOK DAMS has created a virtual customer and brand experience for GROHE.
Digital Experience Hub for A. Lange & Söhne
VOK DAMS produced A. Lange & Söhne Digital Experience Hub at this year's digital version of the "Watches and Wonders" trade fair.
Global Patient Partnership Summit for Boehringer Ingelheim
For the first time, the "Global Patient Partnership Summit" of Boehringer Ingelheim took place this year.
Digital Sales Force Conference for Merck & Pfizer
Together with the marketing department of Merck and the training department of Pfizer, VOK DAMS developed a digital sales force conference.
VOK DAMS & IBM for exciting next level digital marketing & events
IBM & VOK DAMS for tailor-made digital events that meet the needs of some of the world’s largest brands.
Whitepaper - Success Factors of hybrid & digital Events
The study discusses experiences gained from 439+ hybrid and digital events, which differ in target group size, objectives and format.
TOP 3 in German Event Creative Ranking 2021
VOK DAMS once again finds itself among the top 3 in the German Event Creative Ranking with its creative know-how.
Practical COVID-19 PCR-Testing for Events
VOK DAMS and Leeloo Medical with practical COVID-19 testing concept for events: a mobile PCR testing with results within just 39 minutes.
Porsche Taycan Space Roadshow
VOK DAMS is responsible for the production of the Porsche Taycan Space, a Porsche pop-up store opened to the public and to VIPs in China.
Successful pitch at ServiceNow
VOK DAMS won an intensive pitch at ServiceNow in Munich with their convincing concept.
World Laureates Forum 2020
VOK DAMS China has been nominated as the lead agency for Asia's hightest-profile science conference in Shanghai: the World Laureates Forum.
PHARMA GOES VOK DAMS
Medical congresses are becoming hybrid or totally digital. More and more pharmaceutical companies trust in the special competence of VOK DAMS.
Digital Event: KONGRESS BW 2020
VOK DAMS created the first digital Resource Efficiency and Recycling Congress for Germany’s federal state Baden-Württemberg.
Together with Volkswagen at Auto China 2020
This year, VOK DAMS China is responsible for Volkswagen's brand production at Auto China for the sixth time.
Going Digital with Pharma Company Gruenenthal
The key aspect of the collaboration is the German pharmaceutical company's first digital sales force conference.
Top 5: Special Events 50 Top Event Companies
VOK DAMS is listed among the Top 5 Event Companies worldwide again.
Three Live Events for Porsche by VOK DAMS China
Porsche fans could satiate their hunger for high speed and experience the world of Porsche with VOK DAMS.
Digital conference series for EU delegation to the United States
The EU Delegation to the US commissioned VOK DAMS to produce a series of digital events in the run-up to the 2020 US presidential election.
Open Platform for Hybrid Events
After years of producing platforms for digital, virtual, and hybrid events VOK DAMS has now developed the "Open Platform for Hybrid Events".
Hybrid Events with growing demand
We are convinced that hybrid events will have a significant impact on the future of the event industry, as they enable parallel live and...
New Quality System "Health and Safety" with BGM-Solutions
Together with the experts for health management we have created a new, tailor-made quality system for event security in times of COVID-19.
Transforming this year’s Vodafone Sales Kick-off into a full digital event
The 2020 Vodafone Sales Kick-off turned into a two-day real-time online experience bringing more than 5,000 employees digitally together.
"Aperol Stay Home" Hybrid Event
VOK DAMS, Aperol and RPM created an attention-grabbing online campaign and a lively community brand experience in Germany.
Emotional connections through gamification
Shared live experiences cannot be replaced by standard online conferences in the home office. The VOK DAMS solution: gamification.
L'Oréal Day becomes streaming event
VOK DAMS transformed the planned live event for L'Oréal into a live format in the digital space.
Virtual Conference Center as Hybrid Event solution
Extraordinary times require extraordinary solutions: Introducing the Virtual Conference Center.
Gala Award for BMW Vision iNEXT World Flight
At the annual Special Events Gala AwardsVOK DAMS came out on top with a Gala Award for BMW's Vision iNEXT World Flight project.
TOP 3 in German Creative Ranking
After the recent award-winning series this news is a welcome addition to the already successful start into the new year for VOK DAMS.
Going for gold at the BrandEx Awards
After inspiring numerous professional juries, the BMW Vision iNEXT World Flight again convinced at the annual BrandEx Awards.
Launch of New Volkswagen in China
VOK DAMS picks up four target groups almost simultaneously at the Volkswagen multi-day event.
Press Event for new StreetScooter WORK
VOK DAMS designed and produced the first press event for the new StreetScooter WORK.
Future Forum for Schaltbau
On the occasion of the 90th anniversary of Schaltbau Holding AG, VOK DAMS produced the "Zukunftsforum" for the global technology group.
First Ducati Scrambler Riding School in Asia
After the Ducati Scrambler 1100 Launch Event last year, Ducati again teamed up with VOK DAMS for the first Scrambler Riding School in Asia.
10 Years VOK DAMS BERLIN
True to the agency's motto "Global Thinking with Local Support", VOK DAMS opened a new office in the capital in 2009.
Diversity, Equity & Inclusion in Events
Diversity, equity and inclusion are no longer options, but necessities. Here is a summary of DE&I's key potentials.
Marketing goes Metaverse
We are now in the defining moments for the Metaverse. How events, conferences and trade shows will be revolutionized in the hybrid space.
Boost your Live-Marketing with NFTs
With NFTs, we offer another strong, digital way for brand experience. Find out more about the "why" and "how"!
The Future of Roadshows is Hybrid
Roadshows offer a special potential of direct target group approach. With the experience of recent years, they become hybrid today!
Success Factors of Digital & Hybrid Events
After 439+ hybrid and digital events in 2020, we conducted a comprehensive study on the success criteria of these event formats.
Live+ Marketing Automation - Data-driven Events
Live+ Marketing Automation - Data-driven events: Faster, more sustainable, more effective and more efficient results in marketing
Wenn Events nicht stattfinden können
Currently the white paper "When events cannot take place" is only available in German currently.
VOK DAMS Corporate Experience Center
A brand becomes an experience. VOK DAMS takes the decisive step from Brand World to Corporate Experience Center.
VOK DAMS Playroom
The VOK DAMS Playroom is a pop-up innovation room that allows you to think outside the box.
The Future of the Anniversary Event
VOK DAMS identifies FAB-4-FORMULA for successful anniversary events.
Event ROI
A value driven evaluation of live marketing
Social Media Influencers
The use and selection of the new online celebrities and the optimal use as influencers in live marketing.
THE EU GDPR
AND EVENTS
THE GENERAL EU DATA PROTECTION REGULATION (GDPR)
Agile Event Management
From "WOW" to "HOW" in successful event management
Live Campaigns
State-of-the-art der Marketing-Kommunikation
Strategic Meetings Management
Strategy relevance in live marketing
IPO and Events
About corporate communications associated with an initial public offering.
China Insights
10 years Events and Live-Marketing in China
Live Campaigns
Which communication instrument offers the best opportunity to enter dialog? The answer is obvious: live-encounters and Internet.
ANNIVERSARY - From strategic planning to hybrid event
In the VOK DAMS Anniversary Study of 2006 we concluded that there will be a significant increase in anniversary activities in the coming...
Hybrid Events: Future Report
This Future Report of Hybrid Events wants to question and to explain in what way current developments and trends influence and form the...
Hybrid Boosting: Practice Review
Machines and technologies that may have seemed visionary a mere ten years ago, have now not only become reality but have become an integral...
User generated incentive - Incentive programmes in times of social media
Every success-oriented team seeks ways to reward its high performers. Intensification programmes aim to increase the performance of the sales...
Rituals in Live-Marketing
Within the last decade the obstacles for marketing professionals are increasing. The rapid changes in the needs and preferences of the...
Hybrid Events
Innovation trend in live-marketing
Viral Marketing
Planning, Seeding and Controlling viral marketing in the Social Web
Event & Web X.0
User Generated Events in an Interconnected World
CO² and Live-Marketing
Hardly any other topic is discussed as heatedly as efficient solutions for environmental, energy and transport policies. Active...
German automobile journalists - a very special target group
The VOK DAMS : ILM, Institute for Live-Marketing, specialist for analysis, strategy development and event controlling, conducted a study to...
Live Communication and Change
Requirements for boosting change processes and unleashing the potential of communication tools
Magneten der Aufmerksamkeit
Testimonials in Live Marketing
Strategic Relevance in Live Marketing
An analysis of chances and opportunities
Superlative in the Gulf Region - The United Arab Emirates
A study on marketing tools used in UAE
Excellence in Events
Live Marketing between the poles of efficiency and centralization
Mega Trends in Live-Marketing
One of the first comprehensive studies about trends and tendencies in Live Marketing
Mit Events in die Tagesschau?
About sizing the potential for media coverage for events