NEXT LEVEL MARKETING
Through digitization, AI, and sustainability, we at VOK DAMS are entering a new era of marketing: Next Level Marketing.
NEWS
STUDIES
Community needs events - Why events are strategic relationship points
Community sounds like cohesion, shared values and loyalty. But what is really behind it? Psychologically speaking, it is about a deeply rooted...
VOK DAMS Growth Days: Learn, Connect, Grow
The 'Growth Days' at VOK DAMS gave apprentices and trainees from all German offices the opportunity to broaden their horizons and gain new...
Moments That Matter: Live Experiences Beyond the Screen
Today, it often seems like events are mainly designed to create perfect Instagram shots. But the reality is different: the longing for...
Workshop: How to use AI for marketing, events and content creation
Two formats. One goal: Make AI an integral part of your everyday life - from initial understanding to successful implementation. For teams...
MAKE MY MONDAY – THE VOK DAMS PODCAST
Mondays often get a bad rap. Not with us. With MAKE MY MONDAY, we turn the dreaded start of the week into a highlight.
GREEN KI AND EVENTS: THE IMPACT RETHOUGHT
Artificial intelligence is changing our working lives. This is where the use of AI to promote sustainability and efficiency comes into play.
Why relationships have become the new ROI
Real connections are the new currency of our time. Anyone planning events today is therefore focusing on the quality of relationships.
GEN Z & EVENTS: WHAT DIGITAL NATIVES WANT AND EXPECT
How can event managers and companies effectively engage the Generation Z as both guests and employees?
CELEBRATING GEBERIT: 150 YEARS OF TOMORROW
Under the theme "150 Years of Tomorrow," we celebrated Geberit's impressive anniversary with seven events across five cities.
INDUSTRY MANIFESTO FOR SUSTAINABLE EVENTS
As part of the German Sustainable Event Agencies Network, we publish our manifesto for sustainable action in the event industry.
SUSTAINABILITY IN EVENTS: THE SDG EVENT COMPASS
The SDG Event Compass by VOK DAMS helps event managers integrate sustainability into their strategies and align them with the UN's SDGs.
PROTECTING OCEANS: OVER TWO TONS OF PLASTIC REMOVED
Thanks to numerous participants in our Christmas charity campaign, VOK DAMS is removing over two tons of plastic from rivers this year.
WHY LIVE EVENTS WILL BE INDISPENSABLE IN THE YEAR 2025
In a digital world, live events will be crucial as a marketing tool in 2025, offering real encounters and lasting impact.
THE MAGIC OF MILESTONES: 150 YEARS OF BRENNTAG
Anniversaries are more than just numbers: they are emotional moments that highlight achievements, inspire visions, and connect people.
LA GRANDE PREMIÈRE: BUGATTI TOURBILLON LAUNCH EVENT
Under the theme "La Grande Première", we conceptualized and organized the spectacular product launch of the new Bugatti Tourbillon.
UNFORGETTABLE EXPERIENCES: IN CHINA AND BEYOND
Since its opening two decades ago, VOK DAMS China has developed numerous brand experiences that resonate in Asia and beyond.
THE POWER OF TEAM WORK: REACHING NEW HEIGHTS TOGETHER
At the VOK DAMS headquarters in Wuppertal, a Chinese gong resounds – a symbol of tradition, innovation, and the passion of our team.
20 YEARS OF LIVE COMMUNICATION IN CHINA
20 years ago, VOK DAMS ventured into China – and today inspires clients throughout Asia with creative live marketing.
GRAND OPENING OF THE QUEST ONE GIGAHUB
We successfully executed the grand opening of the Gigahub as a new production site for Quest One.
VOK DAMS EXPANDS PORTFOLIO WITH CVENT EXPERTISE
We offer an in-house team of Cvent-certified experts for targeted support in event planning, execution, and system integration.
VOK DAMS TOOLS AND SOLUTIONS FOR SUSTAINABLE EVENTS
Sustainable event management is a must nowadays: we present concepts for ecologically, socially and economically balanced events.
KICK-OFF EVENTS: DRIVING SUCCESS WITH TEAM SPIRIT
Discover why companies should prioritize the organization of annual kick-off events and learn about their benefits.
GROWTH DAYS: GROWING TOGETHER AT VOK DAMS
We organised the "Growth Days" in Hamburg to prepare our trainees for their professional future in the best possible way.
THE FUTURE OF GUEST MANAGEMENT
Learn how VOK DAMS is using AI to transform guest management, meet new guest needs and make events even more memorable.
BRINGING AUDI'S VISION TO LIFE AT DESIGN SHANGHAI
At Design Shanghai 2024, VOK DAMS China had the privilege of partnering with Audi to create an extraordinary pop-up experience.
SUCCESSFUL BRAND PRESENCE AT SPORTING EVENTS
Major sporting events offer companies numerous opportunities to increase their brand presence and create lasting connections.
HOW AI PROMOTES DIVERSITY AND INCLUSION IN EVENTS
In the event industry, AI offers numerous opportunities to make events more inclusive and diverse – we provide an overview.
EURO 2024 HANGOUT: BITBURGER BOOTH IN THE FANZONE
The Place to B(itburger): Come by the Bitburger stand in the fan zone at Berlin's Reichstag and celebrate the European Championship with us!
DESIGN A NEW ERA: VOLKSWAGEN AT AUTO CHINA
Supported by our China team, Volkswagen has embarked on a new journey with its first fully immersive exhibit at Auto China 2024.
23rd TrendLab & 15 Years VOK DAMS Stuttgart
For its 15th anniversary, the Stuttgart office invited to the TrendLab, an event renowned for inspiration and innovative industry insights.
TELEKOM TMTM: CAPTIVATING SHOW ACTS WITH PURPOSE
We supported Telekom at the Top Management Team Meeting (TMTM), which brought together around 800 top managers from all over the world.
SUSTAINABILE EVENTS: THE VOK DAMS AI DESTINATION FINDER
For sustainable events, choosing environmentally friendly locations is crucial – supported by the VOK DAMS AI DestinationFinder.
AI BOTS: ALEX, TRACY AND THE FUTURE OF EVENT MARKETING
Discover how AI bots are changing the future of event marketing and creating personalized, immersive event experiences.
VOK DAMS CERTIFIED ACCORDING TO ISO 20121
VOK DAMS is one of the first agencies to be certified according to the international ISO 20121 standard and is prepared for the new...
MEASURING EVENT SUCCESS: VOK DAMS DIGI-INDEX
How digital is your event marketing? We have developed the VOK DAMS Digi-Index, which determines the digital maturity level of companies.
VOK DAMS TAKES A STAND: #LIVEGEGENRECHTS
We at VOK DAMS have launched the hashtag #LiveAgainstRight to inspire our industry to unite against hate and discrimination.
TOYOTA YARIS CROSS FIRST DRIVE EVENT IN LISBON
In collaboration with Toyota, we created the Yaris Cross First Drive event, which combined art and innovation at the streets of Lisbon.
Why Drones contribute to Sustainable Event Design
Drone shows are an innovative alternative to fireworks, light up the sky and focus on environmental awareness.
Pandora #LovesUnboxed Pop-Up Experience
Step into a world of enchantment as we take you on a magical journey through our recent collaboration with Pandora.
Primary Education for 600 Children in Momella
As a result of this year's Christmas Charity Quiz, we are giving 600 children in Momella access to primary education.
VOK DAMS BARCELONA OFFICE OPENING
We're introducing our brand-new office: a cutting-edge Design Studio with focus on AI, strategically located in the vibrant heart of Barcelona.
THE ART OF ANNIVERSARY EVENTS
Anniversaries are a communicative gift for companies. We believe in the power of personal meetings and digital presence.
"THE POWER OF CONNECTION" WITH LULULEMON
Together with Lululemon, our China team successfully organized two exceptional events. The focus: emotions, connection, and team spirit.
CREATING SUSTAINABLE RESULTS: ISO 20121 CERTIFICATE
With the ISO 20121 certification, we are further expanding our sustainable event management.
TRAINEE SVENJA: INSPIRED BY PASSION
Svenja provides interesting insights into her experiences as an event management trainee at VOK DAMS.
AI AND CIRCULAR ECONOMY IN THE FOCUS OF EVENTS
How can the combination of the circular economy and AI make the event industry more sustainable and unique?
TOP AI TOOLS FOR INNOVATIVE EVENT MANAGEMENT
We've assembled a careful selection of innovative AI tools specifically tailored to streamline the process of event planning and execution.
VOK DAMS MUNICH STAGES EUROPEAN INVENTOR AWARD
Once again, VOK DAMS Munich took the lead in orchestrating the prestigious "European Inventor Award".
AI DRIVES LIVE: HOW AI IS REVOLUTIONIZING THE LIVE EVENT EXPERIENCE
Let's explore how AI technologies are influencing events and why we believe they will lead to the phenomenon of more live events.
HOW LIVE EVENTS WILL REPLACE SOCIAL MEDIA
It is time to find the balance between online and offline interactions to fulfil the human need for social connectedness.
BEST OF BOTH WORLDS: HYBRID EVENTS
Hybrid Events combine the best of both worlds: the aspects of physical events and the advantages of digital communication.
LIVE CAMPAIGNS: EVENTS AS CONTENT CREATORS
Events provide the material for captivating content, which finds its continuation in a variety of communication instruments.
AGILE EVENT MANAGEMENT – MORE THAN FLEXIBILITY
In times when the world seems to be changing increasingly quickly, agile approaches are needed to achieve results faster and more effectively.
SHINE: SUCCESS FORMULA FOR EVENTS
We are always on the lookout for the hottest trends and developments and summarized them in a formula for success: Events have to SHINE!
PORSCHE PHOTOFAIRS - DREAM IN COLOUR
Porsche Photofairs 2023 captivated art enthusiasts and car aficionados alike with its vibrant display of "Dream in Colour".
Twenty-time winner at Eventex Awards 2023
We are delighted with our extraordinary success at this year's Eventex Awards, where we received a total of 20 awards.
AGENCY FOUNDER VOLKWART DAMS HAS DIED
Volkwart Dams founded the VOK DAMS agency in 1971 and laid the foundation for the company's unique history. He passed away on May 19.
THE EXCLUSIVE WAY OF BRAND EXPERIENCE
Hybrid roadshows offer brands the opportunity to create a unique and personalized experience for their target audience.
VOK DAMS wins Heavent Award 2023
VOK DAMS wins the Grand Prix International of the Jury at the Heavent Awards 2023 for the Fendt 700 Vario Launch Event!
Diving into Trends & Events with ... Christopher Werth
We interviewed our Creative Director & Chief Metaverse Officer to gain insight into one of our most creative minds at VOK DAMS.
Porsche - The Art of Dreams
VOK DAMS China supports Porsche and artist Chris Labrooy to bring the extraordinary art installation "Dream Big." to the streets of Shanghai.
KI AS A GAMECHANGER FOR SUSTAINABLE EVENT MANAGEMENT?
Are sustainability and artificial intelligence compatible? And how can events benefit from this combination?
DE&I as key to successful agency management
The digital transformation and social developments are driving companies to change: "Managing Diversity" is increasingly in demand.
HOW WILL AI CHANGE THE EVENT INDUSTRY?
What does the future of the event industry look like in the age of AI? To find out, we asked an AI chatbot.
Binding 100 Tons of CO2 in the Westerwald
Together against climate change: VOK DAMS binds 100 tons of CO2 in the Westerwald with clients and partners.
Happy Chinese New Year 2023
On 22 January, our Chinese team members celebrate the Chinese New Year. We take a look at the VOK DAMS China Highlights 2022.
"Das Haus der Träume" Premiere for RTL+
VOK DAMS produced the premiere party of the historical RTL+ series "Das Haus der Träume".
UNLEASH THE METAVERSE AT YOUR EVENT
The Metaverse is finding its way into event formats at breakneck speed. The demand for integrating it into events increases significantly.
VOK DAMS drives NIO European launch event
VOK DAMS created and produced the European market introduction of the electric car manufacturer NIO in Berlin.
As real as it gets: Events in the Metaverse
The Metaverse has gone from an abstract sci-fi vision to a real-life version of the future of events.
VIRTUAL SAFARI: THE UNLIMITED POSSIBILITIES OF THE METAVERSE
Would you like to go on an exciting Metaverse Safari with VOK DAMS?
Open event platforms - An important part of your event strategy
As a backup solution in winter or as a long-term hybrid event strategy - open event platforms are an important part of event strategy.
NFTs - A more sustainable option to conventional giveaways
Digital technologies can contribute to sustainable developments by bringing alternative forms of collective consume. This also applies to NFTs.
METAVERSE AS A SUSTAINABLE INNOVATION DRIVER?
How will the Metaverse impact the environment and its ecosystem?
VOK DAMS CREATES AND PRODUCES THE FENDT 700 VARIO LAUNCH EVENT
Fendt, the leading high-tech brand in the AGCO Group, appointed VOK DAMS for the launch event for their new tractor series - the #NextGen700.
Diversity, Equity & Inclusion (DE&I) in Events
A DE&I culture is taking a more prominent role in the organization of events.
VOK DAMS creates BRABUS Signature Night
VOK DAMS produced and managed this year's BRABUS Signature Night.
German Event Industry Achievement Award for VOK DAMS
The MICE Achievement Award for outstanding achievements, life work or social commitment goes to VOK DAMS.
Events in the Metaverse - VOK DAMS latest research white paper
„Marketing Goes Metaverse" - VOK DAMS publishes new white paper.
Quality Management at VOK DAMS
VOK DAMS Quality Management System leading the charge for over 20 years.
VOK DAMS Munich stages European Inventor Award
VOK DAMS has again produced the European Inventor Award of the European Patent Office.
CARIAD RELIES ON VOK DAMS CHINA FOR LAUNCH EVENT
CARIAD's Chinese subsidiary relies on the event and digital expertise of VOK DAMS for launch event.
VOK DAMS STREAMLINES GUEST MANAGEMENT FOR THE ABOUT YOU AWARDS 2022
For the ABOUT YOU Awards 2022 in Milan, ABOUT YOU relied on VOK DAMS' many years of guest management expertise.
FENDT AND VOK DAMS PRESENT THE DIGITAL SPOTLIGHT WEEKS
Fendt relied on VOK DAMS for the Spotlight Weeks, the company's own digital agricultural fair.
VOK DAMS SIGNS DIVERSITY CHARTER
By signing the Diversity Charter, we at VOK DAMS are sending a clear signal for tolerance and diversity.
SUSTAINABILITY EXPERT CLAUDIA KRAUSE ON LIVE MARKETING OF THE FUTURE
We spoke to Claudia Krause, Head of CSR, about sustainability, diversity, and the future of live marketing.
VOK DAMS develops NFTs for global tire manufacturer Michelin
VOK DAMS developes a NFT series for the participants of a European Michelin management conference.
NEWCOMER MEETING AT VOK DAMS
An exciting start for new VOK DAMS employees at the VOK DAMS headquarters in Wuppertal, Germany.
VOK DAMS Munich creates Watches & Wonders Experience for A. Lange & Söhne
VOK DAMS Munich once again produced Brand & Product Experience for A. Lange & Söhne
VOK DAMS X ROOVER Metaverse Consulting
With ROOVER Metaverse Consulting, VOK DAMS are bringing in further Metaverse consulting expertise.
L'Oréal and VOK DAMS together again for L'Oréal Day 2022
With VOK DAMS, L'Oréal succeeded in creating an internal event that focused on emotions and personal exchange in the digital space.
VOK DAMS wins additional Miele projects
VOK DAMS was able to secure further live marketing productions for Miele after successful cooperation on digital trade fair.
DIVING INTO TRENDS & EVENTS WITH ... SEBASTIAN ADAM
We spoke to Sebastian Adam, Global Head of Sales & Consulting at VOK DAMS, about his passion for events and his vision for the future of live...
Hyundai Stunt for the film premiere of Spider-Man: No way home
VOK DAMS created a spectacular stunt for Hyundai complementing the release of the Hollywood blockbuster Spider-Man: No Way Home.
Taking Action Against Climate Change
We are pleased that our clients and partners care about sustainability as much as we do. Together we donated 11,580 mangroves so far.
VOK DAMS creates new position Global Head of Sales & Consulting
VOK DAMS brings 360-degree marketing expert Sebastian Adam on board and enhances agency profile.
Let’s meet in the Metaverse!
Are you ready for events in the Metaverse? For unforgettable encounters in worlds that were designed entirely for your purpose and brand?
Evonik builds on digital event expertise of VOK DAMS
VOK DAMS adapts networking, interaction and knowledge transfer into the digital space on the agency's proprietary event platform for Evonik.
PCR Testings at Events with VOK DAMS and Leeloo Medical
In addition to overall hygiene concepts, testing remains an important element. PCR tests are the gold standard here.
Polestar Launch-Experience
For the launch of the new Polestar 2 in China, we developed a unique roadshow experience that captivated thousands on-site and digitally.
PLAN SUSTAINABLE EVENTS WITH THE SDG EVENT COMPASS
Get practical insights how to use the United Nations SDGs as a strategic framework to plan more sustainable events.
HOW DIGITAL IS YOUR EVENT MARKETING?
Use our free self-check now: Determine the maturity level of your company and identify areas for development in event marketing departments.
Connected Experiences
We ensure seamless brand experiences by connecting live and digital interactions through a flexible brand experience hub.
Diversity, Equity & Inclusion in Events
Diversity, equity and inclusion are no longer options, but necessities. Here is a summary of DE&I's key potentials.
Marketing goes Metaverse
We are now in the defining moments for the Metaverse. How events, conferences and trade shows will be revolutionized in the hybrid space.
Boost your Live-Marketing with NFTs
With NFTs, we offer another strong, digital way for brand experience. Find out more about the "why" and "how"!
The Future of Roadshows is Hybrid
Roadshows offer a special potential of direct target group approach. With the experience of recent years, they become hybrid today!
Success Factors of Digital & Hybrid Events
After 439+ hybrid and digital events in 2020, we conducted a comprehensive study on the success criteria of these event formats.
Live+ Marketing Automation - Data-driven Events
Live+ Marketing Automation - Data-driven events: Faster, more sustainable, more effective and more efficient results in marketing
Wenn Events nicht stattfinden können
Currently the white paper "When events cannot take place" is only available in German currently.
VOK DAMS Corporate Experience Center
A brand becomes an experience. VOK DAMS takes the decisive step from Brand World to Corporate Experience Center.
VOK DAMS Playroom
The VOK DAMS Playroom is a pop-up innovation room that allows you to think outside the box.
The Future of the Anniversary Event
VOK DAMS identifies FAB-4-FORMULA for successful anniversary events.
Event ROI
A value driven evaluation of live marketing
Social Media Influencers
The use and selection of the new online celebrities and the optimal use as influencers in live marketing.
THE EU GDPR
AND EVENTS
THE GENERAL EU DATA PROTECTION REGULATION (GDPR)
Agile Event Management
From "WOW" to "HOW" in successful event management
Live Campaigns
State-of-the-art der Marketing-Kommunikation
Strategic Meetings Management
Strategy relevance in live marketing
IPO and Events
About corporate communications associated with an initial public offering.
China Insights
10 years Events and Live-Marketing in China
Live Campaigns
Which communication instrument offers the best opportunity to enter dialog? The answer is obvious: live-encounters and Internet.
ANNIVERSARY - From strategic planning to hybrid event
In the VOK DAMS Anniversary Study of 2006 we concluded that there will be a significant increase in anniversary activities in the coming...
Hybrid Events: Future Report
This Future Report of Hybrid Events wants to question and to explain in what way current developments and trends influence and form the...
Hybrid Boosting: Practice Review
Machines and technologies that may have seemed visionary a mere ten years ago, have now not only become reality but have become an integral...
User generated incentive - Incentive programmes in times of social media
Every success-oriented team seeks ways to reward its high performers. Intensification programmes aim to increase the performance of the sales...
Rituals in Live-Marketing
Within the last decade the obstacles for marketing professionals are increasing. The rapid changes in the needs and preferences of the...
Hybrid Events
Innovation trend in live-marketing
Viral Marketing
Planning, Seeding and Controlling viral marketing in the Social Web
Event & Web X.0
User Generated Events in an Interconnected World
CO² and Live-Marketing
Hardly any other topic is discussed as heatedly as efficient solutions for environmental, energy and transport policies. Active...
German automobile journalists - a very special target group
The VOK DAMS : ILM, Institute for Live-Marketing, specialist for analysis, strategy development and event controlling, conducted a study to...
Live Communication and Change
Requirements for boosting change processes and unleashing the potential of communication tools
Magneten der Aufmerksamkeit
Testimonials in Live Marketing
Strategic Relevance in Live Marketing
An analysis of chances and opportunities
Superlative in the Gulf Region - The United Arab Emirates
A study on marketing tools used in UAE
Excellence in Events
Live Marketing between the poles of efficiency and centralization
Mega Trends in Live-Marketing
One of the first comprehensive studies about trends and tendencies in Live Marketing
Mit Events in die Tagesschau?
About sizing the potential for media coverage for events