Get practical insights how to use the United Nations SDGs as a strategic framework to plan more sustainable events.

Use our free self-check now: Determine the maturity level of your company and identify areas for development in event marketing departments.

We ensure seamless brand experiences by connecting live and digital interactions through a flexible brand experience hub.

Diversity, equity and inclusion are no longer options, but necessities. Here is a summary of DE&I's key potentials.

We are now in the defining moments for the Metaverse. How events, conferences and trade shows will be revolutionized in the hybrid space.

With NFTs, we offer another strong, digital way for brand experience. Find out more about the "why" and "how"!

Roadshows offer a special potential of direct target group approach. With the experience of recent years, they become hybrid today!

After 439+ hybrid and digital events in 2020, we conducted a comprehensive study on the success criteria of these event formats.

Live+ Marketing Automation - Data-driven events: Faster, more sustainable, more effective and more efficient results in marketing

Currently the white paper "When events cannot take place" is only available in German currently.

A brand becomes an experience. VOK DAMS takes the decisive step from Brand World to Corporate Experience Center.

The VOK DAMS Playroom is a pop-up innovation room that allows you to think outside the box.

VOK DAMS identifies FAB-4-FORMULA for successful anniversary events.

A value driven evaluation of live marketing

The use and selection of the new online celebrities and the optimal use as influencers in live marketing.

THE GENERAL EU DATA PROTECTION REGULATION (GDPR)

From "WOW" to "HOW" in successful event management

State-of-the-art der Marketing-Kommunikation

Strategy relevance in live marketing

About corporate communications associated with an initial public offering.

10 years Events and Live-Marketing in China

Which communication instrument offers the best opportunity to enter dialog? The answer is obvious: live-encounters and Internet.

In the VOK DAMS Anniversary Study of 2006 we concluded that there will be a significant increase in anniversary activities in the coming...

This Future Report of Hybrid Events wants to question and to explain in what way current developments and trends influence and form the...

Machines and technologies that may have seemed visionary a mere ten years ago, have now not only become reality but have become an integral...

Every success-oriented team seeks ways to reward its high performers. Intensification programmes aim to increase the performance of the sales...

Within the last decade the obstacles for marketing professionals are increasing. The rapid changes in the needs and preferences of the...

Innovation trend in live-marketing

Planning, Seeding and Controlling viral marketing in the Social Web

User Generated Events in an Interconnected World

Hardly any other topic is discussed as heatedly as efficient solutions for environmental, energy and transport policies. Active...

The VOK DAMS : ILM, Institute for Live-Marketing, specialist for analysis, strategy development and event controlling, conducted a study to...

Requirements for boosting change processes and unleashing the potential of communication tools

Testimonials in Live Marketing

An analysis of chances and opportunities

A study on marketing tools used in UAE

Live Marketing between the poles of efficiency and centralization

One of the first comprehensive studies about trends and tendencies in Live Marketing

About sizing the potential for media coverage for events