BASF Creator Space™ tour WOWs international juries

The BASF Creator Space™ with its accompanying Creator Space™ tour is probably the largest co-creation program that has ever been initiated by a company. After two golden Galaxy Awards this outstanding project continues its triumphal success at the international industry awards.

The co-creation program Creator Space™ was launched by BASF on the occasion of its 150-year anniversary to accelerate the implementation of the company’s strategy “We create chemistry for a sustainable future“. All over the world, experts from industry, science and the relevant public came together to co-create solutions for pressing real-world challenges related to food, energy and urban living. One of its highlights was the Creator Space™ tour: a travelling hub, which invited guests to participate in co-creation events in six different cities during the anniversary year. This globally designed event frame focused its respective content on the most pressing issues of the particular region.

The focal points of the individual stops were co-developed with the local BASF teams. Each of these contained a two-day interactive summit, idea pitches, 24h “creatathons” and a multifaceted cultural program – which created unique and tangible co-creation experiences for the different target groups.

A prime example for “think global – act local”. It proves, how live-communication can be used as part of an innovation process.

The international juries of the EX Award and the Golden Award of Montreux appreciated this approach and thus awarded the project and VOK DAMS an EX Award in Gold as BEST MULTI-MARKET EVENT and also listed it as Finalist at the Golden Award of Montreux in the category Set Design / Architecture.