BMW iNEXT World Flight
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Exhibitor Award for VOK DAMS

The multiple award-winning project BMW iNEXT World Flight by VOK DAMS was able to impress the judges of the Exhibitor Awards, who honoured the experts of events and live-marketing with an Exhibitor Award.

The winners of the annual competition are chosen by a multidisciplinary panel of event-marketing experts, which this year decided on the BMW iNEXT World Flight from numerous entries and thus honoured VOK DAMS within the Exhibitor Awards. The Exhibitor Award in the category “Corporate Event” is the fifth award VOK DAMS receives for the BMW Vision iNEXT. The project was also honoured with the Baltic Events Award in the category “People’s Choice”, the Ex Award as “Best B2B Event” and the BoB Award for “Best of B2B Communications”. Furthermore, VOK DAMS was selected as “Gold Medal Winner” with the Golden Award of Montreux in the category “Corporate/B2B Event”.

The BMW Vision iNEXT World Flight is a launch event realized by VOK DAMS for BMW’s concept vehicle, the BMW Vision iNEXT. Within five days, the BMW Vision iNEXT was presented to journalists in Munich, New York, San Francisco and Beijing. 400 selected media representatives experienced the unveiling of BMW’s Vision iNEXT almost simultaneously in each of the four cities in a specially developed and tailor-made closed-room concept onboard a Lufthansa Cargo Boeing 777.