Overview

Whitepaper - Success Factors of hybrid & digital Events

The Learnings from 439+ Hybrid and Digital Events

Digital and hybrid events are currently the way to go. This creates many exciting opportunities to get people talking to each other in addition to the live event. VOK DAMS created 439+ digital and hybrid events in 2020. The experts for events and live marketing examined the success factors of these event formats in a study.

Hybrid events combine the best of both worlds - live and digital merge into a new whole - creating entirely new possibilities in the creation of unique brand experiences. Hybrid event concepts will continue to have a significant impact on communication with various target groups, with journalists, customers, retailers, executives, politicians and the general public.

The study discusses and evaluates experiences gained from a total of 439+ hybrid and digital events, which differ in target group size, objectives and format. The study is conducted in four focus groups.

A successful concept is always based on a clear definition of goals and places the target groups at the center. With this - and a total of six success factors - an unforgettable, emotional event is created in the hybrid and digital space. This is the conclusion of the study conducted by VOK DAMS.

The six success factors of digital and hybrid events at a glance:

#1 PARTICIPATION, INTERACTION & CO-CREATION
#2 AUTONOMY & CHOICE
#3 TIMING & PACE
#4 CONTENT - BEFORE, DURING AND AFTER THE EVENT
#5 MULTI-SENSORY & HAPTIC MOMENTS
#6 NETWORKING & PERSONAL DIALOGUE

The complete study is available for download here.