Handbuch Event Marketing in China von VOK DAMS

Handbook Event
Market China published


VOK DAMS describes agency work in China
Handbook Event Market China published

It is the new standard work for the events market in China. Responsible for the content are editors Prof. Helmut Schwägermann, Director of the International Event Research Institute Shanghai/ Osnabrück, the Professor emeritus of the University of Applied Sciences Osnabrück, Prof. Peter Mayer, Director of the center for innovation and entrepreneurship of the university of applied science Osnabrück, as well as Dr. Ding Yi of the Shanghai University of International Business and Economics.

In its 27 chapters, the Handbook Event Market China focuses especially on the international aspects of the Chinese events market. The volume contains articles by more than 40 China experts, such as lecturers, practitioners and representatives of national and international organizations of the events industry.

The agency work on site is the focal theme of the contribution by VOK DAMS. As one of the leading agencies for events and live-marketing VOK DAMS can draw on the experience of more than 10 years presence in China. Colja M. Dams, CEO of the VOK DAMS Group, describes the rapid development, which the even

t market and with it also the agency offices in China, have undergone. Driver of this development were mega events such as the Olympic Games in Beijing, the Expo in Shanghai, as well as the Auto China, which alternates each year between the two metropolises. But other metropolises, too, such as Guangzhou for example, move increasingly into the center of the market. Complex tasks, which call for high quality standards, creative ideas and a profound knowledge of the Chinese culture.

The Handbook Event Market China allows for a comprehensive insight into an exciting industry in a fascinating country.

The book is published by the De Gruyter publishing house. http://www.degruyter.com/view/product/429403?rskey=I5QEAZ&result=1





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