19. TrendLab

19. TrendLab: Co-Creating Future Events

Intensively discussing contemporary trends that currently move our industry has a long tradition at VOK DAMS. Especially popular: our “TrendLabs”.

Always revolving around innovative developments in live marketing and hosting guests from business, culture and media, this TrendLab's greater subject was the groundbreaking paradigm shift in live communication that can be described as LIVE CAMPAIGNS, as well as accompanying case studies, formats and tools, like different co-creation platforms and formats, event content drivers, and hybrid tools.

To get an impression, please have a look at our short video documentary (German only): https://www.youtube.com/watch?v=rfD8iHkeQ5c