First Ducati Scrambler Riding School in Asia

VOK DAMS keeps rubber side down with Ducati in China

After successfully delivering the Ducati Scrambler 1100 Launch Event last year, Ducati again teamed up with VOK DAMS to execute the first Scrambler Riding School in Asia. The experts for events and live-marketing were responsible for concept and imple- mentation of the inaugural Ducati training and press event with the motto “Days of Joy”.  

The Scrambler Riding School allowed Ducati to invite both motorcycle enthusiasts and media representatives to experience the Scrambler first hand. The three-day riding event offered first class coaching by renowned instructors from Ducati’s Italian Headquarters. They trained 150 riders in Moghanshan (Hangzhou Province) in a variety of conditions: on track, off-road and on Moghanshan’s spectacular twisty mountain roads.  

Next to the intensive riding, the “Days of Joy“ also provided outdoor fun and relax- ation. A chill out area with music, lounge areas and catering delivered a welcoming contrast to the full-on riding courses and demanding test drives. In addition to a welcome dinner, cooking courses with an award-winning chef offered a culinary highlight of the event.  

VOK DAMS is a well-established component of the event industry in Asia and pro- duces a wide range of experiential event formats for their extensive portfolio of international clients.