BYTON trusts in
VOK DAMS

VOK DAMS produces BYTON’s brand presentation at IAA 2019

VOK DAMS wins a new international customer. The experts for events and live-marketing are producing BYTON brand presentation at this year's IAA.

The IAA takes place from 12 to 22 September 2019 in Frankfurt, Germany. BYTON's brand presence at the International Motor Show is the first project between the automotive start-up and the live-marketing experts. VOK DAMS, together with the architects Benz & Ziegler, is responsible for the trade fair design, activation and operations.   

BYTON is a start-up with headquarters in Nanjing and further locations in China, the USA and Germany. The premium brand for smart electric vehicles presents the M-Byte for the first time at the IAA Frankfurt. The M byte offers advanced digital technologies for the intelligent, safe, comfortable and ecological mobility of the future. The IAA is an important milestone in further increasing brand awareness among the media and customers.  

"BYTON is an ambitious and exciting brand with enormous growth potential. Our worldwide presence, agile approach and technological competence fit very well with the profile and goals of the ambitious automotive start-up BYTON. We look forward to a long and rewarding cooperation", says Colja Dams, CEO of VOK DAMS worldwide.