VOK DAMS stages
SEAT CLT 2017

VOK DAMS stages SEAT Central Launch Training 2017

Don’t permanently reflect, ponder, or hesitate – but simply start doing. This is what keeps our society in motion and what moves it on.

This is why START MOVING is the motto of the new SEAT Ibiza. It was also the guiding idea for the concept of the Central Launch Training 2017, which took place for ca. 5,700 sales, fleet and aftersales employees of the international dealership network and importers of SEAT. This is where the Hamburg-based team of VOK DAMS, agency for events and live-marketing came in and staged a program, that was moving in every sense. Location was the Convention Center of Port Aventura in the south of Barcelona. For SEAT Ibiza START MOVING implies Connectivity Box technology, ACC security systems as well as the comfort of the BeatsAudio™ sound system. The new SEAT Ibiza is the perfect companion for a life full of spontaneity. Because each movement contains a chance for change.

Concept and framework of the Central Launch Training was perfectly attuned to the young spirit of the SEAT brand. An animating, entertaining and surprising opening show allowed for first glimpses of the new SEAT Ibiza. In intense static and dynamic trainings, this impression was deepened over the next 24 hours on site. Urban Art Tape served as a virtual parenthesis and formed the visible red thread of the event.

An activating, varied evening event formed the end of the event, set in the classy ambience of the Lumine Beach Club with live band, street food catering and fun actions. The result: after the Central Launch Training, each guest was filled with the spirit of the new SEAT Ibiza – START MOVING, because life is movement.