Concours of Elegance: Live Campaign for A. Lange & Söhne

VOK DAMS creates live campaign for A. Lange & Söhne

VOK DAMS – the experts for events and live-marketing – turned the brand’s presence at the Concours of Elegance in Great Britain and the Concorso d'Eleganza in Italy into live campaigns. In addition to the brand & product experiences, VOK DAMS utilized the local setting and atmosphere to produce enticing content for all social media channels of the Saxon watch manufacturer during the events.

At the Concours of Elegance, admirers of exclusive classic cars meet in the extensive gardens of Hampton Court Palace near London, and at the Villa d'Este on Lake Como during the Concorso d'Eleganza. VOK DAMS staged the main sponsor of the events both on site and digitally, inviting visitors to immerse themselves in the brand and product world of A. Lange & Söhne.

VOK DAMS produced an eye-catching exhibition for A. Lange & Söhne at both events. Combining the highest craftsmanship, classic design, and contemporary luxury of fine watchmaking into one compelling experience. Guests could peruse the highlights of the latest watch collection and experience the craft of watchmaking up close.

With the brand & product experiences during the Concours of Elegance and the Concorso d'Eleganza, VOK DAMS once again proved that an event is no longer just a communication channel. Events generate content for all relevant target group channels. The experts for events and live-marketing at VOK DAMS used the live events for content production and skillfully transported them into the digital space.


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