Overview

Award-winning series for BMW Vision iNEXT World Flight continues

 

VOK DAMS wins Automotive Brand Contest 2019

 

The successful series for VOK DAMS BMW Vision iNEXT World Flight continues: The jury of the Automotive Brand Contest 2019 honoured the event and live marketing experts as “Winner” in the category “Architecture and Events”. Thus, they receive the sixth award for the international launch event.

The Automotive Brand Contest is an international design competition for automotive brands and has established itself as a worldwide important event in the sector. The German Design Council (Rat der Formgebung) honours outstanding product and communication design and focusses on the integral and consistent use of the brand.

The BMW Vision iNEXT World Flight is a launch event realized by VOK DAMS for BMW’s concept vehicle, the BMW Vision iNEXT. Within five days, the BMW Vision iNEXT was presented to journalists in Munich, New York, San Francisco and Beijing. 400 selected media representatives experienced the unveiling of BMW’s Vision iNEXT almost simultaneously in each of the four cities in a specially developed and tailor-made closed-room concept onboard a Lufthansa Cargo Boeing 777.