Guinness World Record
for BMW Anniversary

Guinness World Record for BMW “THE NEXT 100 YEARS“

The spectacular kick-off event “THE NEXT 100 YEARS”, which celebrated the 1oo-year anniversary of todays BMW AG’s entry into the commercial register and which was implemented by VOK DAMS, agency for events and live-marketing, has been awarded world-record status by Guinness World Records. The unique kick-off show was granted world record status for “Highest Resolution Projected Image”.

Leading agency VOK DAM had brought on board the media artist Andree Verleger and media production congaz visual for this event spectacle.

The facts in a nutshell:

Duration of event: about 1 hour

Projection surface: more than 4000 sqm

Projection technology: 157 projectors

Artistic production: 50 BMW employees, 30 dancers, 6 singers, 3 aerialists

Technical production: 2 robot arms

Magical, kinetic installation: consisting of 880 orbs

Trafficable set-design with several vehicles from all the brands of BMW group