Safety First

VOK DAMS supports kick-off event of ADAC’s safety-vest-mission

Frankfurt’s IAA was not just a stage for the emotional performances of the automobile industry, but also for those who are most at risk when it comes to traffic: primary school pupils.

For the fourth time already the partners of the mission for safety vests– namely, the ADAC (German Automobile Club)-foundation “Yellow Angel”, the Deutsche Post, the aid organization “A Heart for Children” and the Association of the Automobile Industry (VDA) – ensured that 16.700 primary schools all over Germany received a total of 770.000 safety vests for free, which were handed out to all those starting their first year of primary school. Since the mission’s start in 2010 more than three million bright yellow vests have been distributed to abecedarians.

The starting signal of this year’s mission took place at the IAA in Frankfurt: 100 primary school pupils from Frankfurt raised the roof of the Congress Center. Together with children’s songwriter Reinhard Horn they presented the vest song “Weste an, Kapuze auf“” (“Vest on – Hood up”). The nationwide kick-off of this year’s ADAC safety-vest-mission was presented by host Willi Weitzel, VDA president Matthias Wissmann, ADAC president Peter Meyer, "A Heart for Children”- managing director Martina Krüger and Christian Stiefelhagen, member of the board of Deutsche Post.

Before their inspirational performance, the primary school pupils and their teachers marched to the Conference Center of the IAA from different Frankfurt schools.

To ensure a smooth process of this kick-off-action, the ADAC had commissioned the Frankfurt office of VOK DAMS, agency for events and live-marketing.

Information on the missions for safety vests (in German): http://www.adac.de/sp/presse/meldungen/verkehrssicherheit


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