Overview

Social Media Influencers

 

KEY RESULTS

Recently social media coverage has become more important to event organizers than print media.

The use of influencers makes it possible to combine both event medialization and event reporting in one channel.

Currently event organizers do not believe that influencers will completely replace classic celebrities in the long run.

Influencers have extended their natural habitat of social media and are increasingly entering the IRL aspect of events.

Influencers are currently more suitable for small-scale events with 1: 1 communication elements such as workshops and seminars.

One result of the study is that risks of deploying social media influencers at events can be mitigated by using the right consulting services.