Overview

Event ROI

 

Event ROI - the benefits in a nutshell:


_More focused event planning and therefore increased effectiveness
_Fact-based results and comparability
_Better budgeting and more transparency
_Systematic root cause analysis and targeted optimization
_Supports strategic brand communication planning

The research of the VOK DAMS Institute for Live- Marketing prove that especially Live Campaigns – i.e. the use of an event as the center of a brand campaign and as a source of content for all other communication channels - are particularly suitable as a strategic tool and due to the intensive integration into the overall strategy bound to achieve a high ROI.