A. Lange & Söhne - Watches and Wonders

Once a year, A. Lange & Söhne presents its latest timepieces at the prestigious Geneva watch fair, Watches and Wonders. Over the years, we have repeatedly collaborated with A. Lange & Söhne to create an exclusive Brand & Product Experience that highlights the brand’s masterful craftsmanship, timeless design, and unparalleled precision.

The striking physical brand presentation at the fair invites visitors into a world of precision and elegance. The eye-catching exhibition stand fosters direct interaction with the brand’s watchmakers and provides space for in-depth conversations with distributors, journalists, and end customers. The event is further enhanced by exclusive VIP evening receptions that underscore the unique character of A. Lange & Söhne.

In addition to the Geneva fair, selected Lange boutiques around the world—including locations in Berlin, Frankfurt, Dubai, and Singapore—offer additional experiential spaces. These decentralized events allow those unable to attend in person to explore the brand’s world and latest product innovations up close. Livestreams between the exhibition stand and the boutiques create an interactive experience, ensuring a sense of real-time participation.

Furthermore, the digital Lange Experience Hub remains a key component of the event strategy. Originally developed as a digital solution when Watches and Wonders could not take place physically, the platform ensured the Brand & Product Experience could continue even in challenging times. Due to its success, the Experience Hub has continued to be an integral part of the event even after the return of the physical fair. The hub offers a seamless digital experience, allowing visitors to explore A. Lange & Söhne’s brand universe from a central online platform. A personal digital concierge provides tailored support and exclusive insights.

By combining physical presence, digital elements, and decentralized experiences, A. Lange & Söhne, together with VOK DAMS, is shaping a forward-thinking event strategy. This holistic approach creates a unique brand experience each year, offering a deep, emotional connection across all channels.