SERVICEConcept and Event Management


Ferrari - Racing Days

What a weekend: VOK DAMS Shanghai welcomed more than 26,000 spectators to Ferrari’s most important annual Chinese event which took place in Shanghai. In this debut of cooperation, the Chinese VOK DAMS team succeeded to bring a thoroughly enjoyable, self-contained approach to the track.

Particularly successful: the integration of all areas that thus became an exciting attraction for 2600 VIPs. Besides three VIP lounges, VOK DAMS China integrated an exclusive networking area (the paddock area) into the event concept, with an additional program that had people roaming the grounds happily.

From tire changing demonstrations of the Ferrari racing team to presentations of special production models such as the fxxk, from eye-catching hostesses in skin-tight chequered flag costumes to a lovingly designed kids area with small Ferraris to be tried out and played with: There was so much to discover! Meanwhile, the stage program with live broadcasts of the race and other highlights invited weary guests to relax in bean bags while enjoying the entertainment program.



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