Digital Experience Platform


The creation of a holistic and innovative brand experience - with this vision, we developed the digital experience platform GROHE X (www.grohe-x.com) for GROHE, one of the leading international sanitary brands, creating an industry-wide unique, sustainable, digital customer and brand experience.

GROHE X lets its visitors dive deeper than ever before into the world of Grohe. The interactive platform offers completely new possibilities for the connected experience through informative and inspiring multimedia content that is individually tailored to all users. With its universal orientation, it addresses all target groups equally: wholesalers and installers, architects, designers and planners, as well as end-consumers.

The digital experience platform was successfully launched under the motto "Discover the future today": The launch week saw 68,000 visits from 140 countries worldwide. Visitors experienced eight live events over three days - from a keynote on new products to a panel discussion on consumer insights and a deep dive session on installer services. Architects, designers and business partners showed particular interest in strategies for the living of the future and the topic of "Green Buildings".

The digital hub offers an interactive insight into the entire design and product world of the GROHE brand. Various content formats, such as a broadcasting area with exciting keynotes, digital 360° rooms for experiencing the product worlds and communication tools for direct exchange, offer a comprehensive GROHE brand experience that focuses on inspiration and exchange.

"GROHE X is the result of our disruptive mindset. We have embraced the new normal and understood challenges as new opportunities. For me, GROHE X is proof that, especially in times like these, you have to exchange the 'but' for an 'imagine'. With GROHE X, we offer our customers a central, always-on platform that provides them with both inspiration and the opportunity to interact with us – wherever they are, whenever they need us. In the future, too, we want to break new ground with GROHE X. The digital platform is just the beginning of a new brand experience concept that will drive the dialog with our customers in the coming years.", says Jonas Brennwald, Leader LIXIL EMENA and Co-CEO Grohe AG, describing the central role that GROHE X plays for the global brand.

With various multimedia offers, a sustainable addition to the marketing mix was created. With a variety of communication and interaction options, the industry was brought a bit closer together again in times of the COVID-19 pandemic. The interplay of concept, content and technology demonstrated how digital potential can be strategically deployed and successfully shaped an ongoing innovative brand experience - a new milestone in GROHE's brand history.


Christian Schlüter cschlueter@remove-this.vokdams.de



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