DEUTSCHE TELEKOM - DIGITAL X

"Ready for Impact" – under this motto, Cologne was transformed into a hotspot of digital transformation. On behalf of Deutsche Telekom, we created an immersive live experience that made digitalization not just understandable, but truly tangible – right in the heart of the city.

DIGITAL X is Europe’s largest cross-industry digitalization initiative. Across 2 million square meters, more than 100 locations, and six stages, around 50,000 B2B guests gathered. Over 250 speakers, 300 partner companies, and numerous masterclasses provided a vibrant platform to discuss the opportunities and challenges of our digital future.

Our focus was on crafting an engaging storyline around the theme "Ready for Impact" – roll up your sleeves and get started. From event strategy to the design of the event spaces to execution across all stages and locations, we created a comprehensive, inspiring experience: spectacular formats like Drone Soccer, Robotic X Dance – the world's first human-robot flash mob – and the AI-powered host "Judy" brought the future of technology to life. Social responsibility also played a key role: an impactful initiative against online hate at the MediaPark Lake sent a strong message for diversity and inclusion.

One of the standout features was the DIGITAL X Cube at the MediaPark – an architectural supersign and the centerpiece of the event. With its Innovation Gallery and striking design, the Cube became the main hub for showcasing cutting-edge trends and technologies, including the AR laptop with its virtual 100-inch display.

The spirit of networking was felt throughout the entire event – whether during the DIGITAL Xpress, the Guided Trend Walks, or inside the interactive spaces of our partner companies. The megatrends Security, Sustainability, Future of Work, and Connected Business provided the thematic framework, with renowned personalities like Telekom CEO Tim Höttges, TV host Barbara Schöneberger, national football coach Julian Nagelsmann, Formula 1 World Champion and investor Nico Rosberg, basketball legend Dirk Nowitzki, Signal President and AI researcher Meredith Whittaker, and NRW Minister President Hendrik Wüst delivering powerful and inspiring insights on stage.

In addition to the creative and conceptual realization, we were also responsible for the logistical backbone of the event: organizing and coordinating over 100 locations in central Cologne, deploying more than 400 supporters and hosts, and ensuring efficient participant management through digital tools – making the event a smooth and highly professional experience.

With DIGITAL X, we demonstrated how live communication has the power to bring complex future topics to life emotionally, to connect people, and to create lasting impact – for businesses, for society, and for a digitally connected future.