Volkswagen – Design A New Era

Under the theme "Design a New Era," Volkswagen presented a visionary exhibition at Auto China 2024 in Beijing, showcasing the brand’s design expertise and innovative strength. Our team at VOK DAMS China played a key role in conceptualizing and delivering this groundbreaking trade show appearance, redefining the boundaries of traditional automotive exhibitions and creating an immersive brand experience.

Auto China is one of the world’s most important automotive trade fairs and serves as a central platform for innovations and forward-thinking concepts. With over 800,000 visitors and more than 1,000 international exhibitors, it is a key meeting point for automotive manufacturers, media representatives, and industry professionals. The event provides a unique opportunity to showcase the latest trends and developments and shape the future of mobility.

Volkswagen’s exhibition booth stood out with its avant-garde concept, seamlessly blending German and Chinese design influences. The semi-enclosed architecture, inspired by the traditional Beijing Siheyuan courtyard style, invited visitors into a captivating world of experiences.

At the heart of the booth was an impressive atrium featuring over 20 large LED screens. This dynamic installation created an engaging fusion of automotive design and contemporary lifestyle trends. The experience was further enhanced by interactive design elements that made Volkswagen’s vision for the future of mobility tangible.

A major highlight of the exhibition was the world premiere of the ID. CODE concept vehicle – a groundbreaking model offering a first glimpse into Volkswagen’s new design language. Through an innovative presentation, the vehicle’s form, functionality, and technology were showcased in a high-tech, multisensory space that immersed guests in the future of automotive design.

With this extraordinary exhibition, we created a unique brand experience that went far beyond a conventional automotive presentation. By merging design, technology, and interaction, we set a new benchmark for trade show appearances in collaboration with Volkswagen – delivering an inspiring platform that captivated visitors, generated media attention, and positioned Volkswagen as a driving force in the future of mobility.